2012年6月6日水曜日

12. Business Communication Systems (AT&T/Lucent Technologies)

                           
Pat Russo
She was selected as president of BCS in 1993. At that time, the organization had a crisis of being sold or dismantled. This was because of several reasons, such as the motivation of employees was quite bad and customers were not satisfied with the services.
She said “This was not practice. This was real! We were at The Edge-it was survival, and this was the last chance to get this business healthy.” Even though she was in the bad conditions, she was always having a strong will to success.

Strategy5 Reinforce the team message constantly: “We are one-we live or die together.”
Her whole philosophy was to leverage the team. It was crucial to make the strong teamwork. Therefore, she tried to develop the personal appeals and reflect to the team.
I was impressed with this sentence. “We’ve got a lot of talent and expertise in each and every one of you, and, collectively, we can do incredible things in this business. Individually, we’re all limited.” (p160)  I strongly agree with her opinion. Working together using each talent, everyone can be active to cooperate for one goal.

Strategy6 Minimize status differences and insist on courtesy and mutual respect.
           She was accessible to everyone because she wanted to get rid of “the level consciousness.” She tried to listen to the opinion of employees to break the barriers.
           “You told us that if we had a problem that we could not get resolved or that was not being addressed by our management that we could call you. So I’m calling you.” (p162)

Strategy3 Instill optimism and self-confidence, but stay grounded in reality.
           She believes that if you act and speak with confidence, you will project confidence. I think it is a king of mind control. However, we should not forget three “reality checks” (1.Progress 2.Accountability 3.Quality). In addition, the leader’s words important because everyone is hanging on the leader. What people want is to know where the leader stands. She tried to use words like “I hope” and “when.”

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